Research into Institutions

Research into Institution

VIBE magazine – InterMedia Partners

What other magazines do they produce?

InterMedia Outdoors (IMO) is the company that provides 15 magazines towards outdoorsmen all to do with hunting and fishing. Some of the magazines are called ‘Bowhunter’ and ‘Shotgun News’. This has about 23 million readers.

Another magazine they produce is with Uptown media group. This is a magazine that targets African Americans which is all to do with gossip, news and events and a TV magazine.

What demographics do they cater for?

In the Uptown magazine they cater for a culture demographic basing it around the culture and giving the readers events, news, fashion, social networking, travel and other information relevant with that culture.

In vibe magazine there demographics are based at the younger urban followers of hip hop and R’n’B culture. Vibe is also obtaining a multi-cultural demographic.

What other media are owned by the company?

Other media that the company own are:

Cinelatino Spanish – language cable movie channel offering these movies in the U.S.

Sportsman Channel – 24 hour cable show in US giving advice on hunting, fishing and shooting.

Universal sports – destination with live and on demand coverage of sporting competitions and news. This is available on TV and online.

Summary of findings – the Institution of InterMedia Partners own many other types of different media in the industry including television, radio, publishing, internet and marketing. They look out for demographics to capture their target audience and they cater for different demographics to widen their target range. They own a rage of media to enhance their popularity and sales.