Media evaluation
View more presentations from connorck1.
Tuesday, 8 May 2012
Monday, 2 April 2012
Monday, 26 March 2012
Monday, 20 February 2012
Wednesday, 8 February 2012
Friday, 20 January 2012
Focus Group Questionnaire
Focus group questionnaire
I have done a general questionnaire, which I have gained relevant information about my genre and target audience. But I would like to find out more the about the target audience by interviewing a fewer amount of people but more in depth question as this will give me better results, this will also help me find out about the customer needs.
1. Which font style would look best as a masthead in your opinion? Also put why you choose this.
Font style
Font style
· Stand out
· bold
Font style
· Looks stylish than and would stand out well.
· Looks more appealing and stylish on the tittle of a magazine.
· Other font tstyles are quite bold and can stand to much so this fits.
2. Which color scheme would look the best in a hip hop/R’n’B magazine? Also put why you choose this.
1
1
· 1 bold color in it which would have a good boldness to the magazine
· 2 brighter but not all bright colors which gives a good style.
· 4 is colorful and represents the genre
· 2 Genre of the magazine needs a bold colour to make it attractive.
· 2 various shade of colour which would give a good layout to magazine.
3. On a magazine front cover how do you like the layout to look? E.g More pictures than text or main picture and surrounded by cover lines.
· Main picture and couple of cover line
· Main picture and couple of cover line
· Main picture and couple of cover line
· Main pictures and couple of cover line
· Main pictures and couple of cover line
·
4. What do you think needs improving on this draft front cover?
· Less cover lines and take a quote from main article and place instead on headline.
· Better ordered by less cover lines
· Neat, doesn’t need much improvements and works for rule of thirds and route of the eye
· Headline above the central image. One less cover lines
· Background or the text needs to be brighter.
5. What other things in a magazine would attract you to buy it?
· Competitions.
· Free stuff.
· Good Content
· Competitions. Good content. Free stuff. Interviews. true story of band.
· Good content. competitions
Summary of Initial Questionnaire
From the initial questionnaire I found put information from my target audience and researched them so I know what to put into my magazine.
One of the questions shows the majority of the people questioned prefer to have interviews in a magazine but this was nearly just as popular as pictures, news and blogs and up and coming bands. So this would be some of the things I’ll have to have in mind when I create the magazine. In one way or another I will try and incorporate some if these as this gives the target audience what they wants.
Most people preferred the black and white colour scheme that is kind of basic but I can add another colour to that so it takes in the targets audiences interests and I can still make it appealing.
Just over half the people preferred an informal magazine which there was still a few who waned the formal looking magazine, this means in my magazine I have to have a mix of formal and informal so there is a balance so each half get what they want form the magazine.
Most of the people questioned on what magazine have they recently purchased and the majority of said Vibe and 2ND was kerrang. This shows these magazine are some of the most popular so I could follow some of these techniques and ways they promote there magazine. By using some of these techniques these magazine use and what I’ve got from the research this would in creating a successful magazine.
More people said the magazine should be between £3 to £4.99 and the rest of the audience said from £1 to £2.99. so the magazine should roughly be between £2 to £4 as I think this would be a fair price and would be happy for the target audience.
The question of how often do you buy a music magazine the majority of the surveyed audience sad a monthly magazine which is good as in the music industry it would be hard to write a high quality magazine for a week of news and to distribute it.
Friday, 16 December 2011
Initial Questionnaire with Summary Beneath Graph
This shows that the majority of the people who were question were males.
This shows that most 40 % of people said sometimes and 20% said yes and no. so there is mixed results here. This means people sometimes pick up magazines of the shelf’s to we have to make the front cover appealing so that it appeals to these people.
All of the people questioned were in the age category of 15 – 20. This shows that my target market is 15 – 20.
This shows most people liked the colour layout of Black and white and secondly blue and white, this shows people like to see bright colours in a magazine.
This answers to this question shows people like to pictures, interviews and news and blogs as features in a magazine. This means I should include pictures news and blogs and interviews as features in the magazine to attract people to read the magazine.
This shows majority of people prefer informal magazine. This means I should make the magazine have an informal language but not so informal .It should keep a formal tone to it as well.
This shows people like magazine like Vibe and Kerrang. I should try and use the same techniques that the VIBE magazine uses to attract my target audience.
This shows people will pay around £1 to £5 for a high quality magazine. So I could set a price for my magazine at around £3.50.
This shows most people but a music magazine monthly more than fortnightly and weekly. So I should consider making the magazine a monthly occurrence.
This shows majority of people answered that they do like competitions in music magazines. I should include some magazines in my magazine to attract the target audience.
Research into Institutions
Research into Institution
VIBE magazine – InterMedia Partners
What other magazines do they produce?
InterMedia Outdoors (IMO) is the company that provides 15 magazines towards outdoorsmen all to do with hunting and fishing. Some of the magazines are called ‘Bowhunter’ and ‘Shotgun News’. This has about 23 million readers.
Another magazine they produce is with Uptown media group. This is a magazine that targets African Americans which is all to do with gossip, news and events and a TV magazine.
What demographics do they cater for?
In the Uptown magazine they cater for a culture demographic basing it around the culture and giving the readers events, news, fashion, social networking, travel and other information relevant with that culture.
In vibe magazine there demographics are based at the younger urban followers of hip hop and R’n’B culture. Vibe is also obtaining a multi-cultural demographic.
What other media are owned by the company?
Other media that the company own are:
Cinelatino Spanish – language cable movie channel offering these movies in the U.S.
Sportsman Channel – 24 hour cable show in US giving advice on hunting, fishing and shooting.
Universal sports – destination with live and on demand coverage of sporting competitions and news. This is available on TV and online.
Summary of findings – the Institution of InterMedia Partners own many other types of different media in the industry including television, radio, publishing, internet and marketing. They look out for demographics to capture their target audience and they cater for different demographics to widen their target range. They own a rage of media to enhance their popularity and sales.
Production Plan
Production plan
Photography and dates – long shots and medium close up eye level shots will be taken look straight into the camera and some away from the camera. These will be taken on the Friday 13th January or Tuesday 20th January.
Locations – School sitting on a bench, in the street and Sitting against a wall. These are possible ideas where they shot can be taken.
Personnel – Camera – Connor Kelly. R’n’B/Hip Hop star – Mike Cobb.
Equipment – Camera.
Props/costumes - baggy jeans and hoodie with high top shoes to signify the stereotypical look for an R’n’B/Hip-Hop star. This is there style.
Draft Text
Front cover
Masthead – Mainstream Music
Cover line 1 – X factor contestant to be a likely Hip-Hop Artist
Cover line 2 – Win tickets to go to a Concert of your Choice.
Cover line 3 – See the pictures from the biggest concerts
Cover line 4 – Find out the latest gossip between the artist.
Headline – New Upcoming R’n’B artist topping the global
Contents Page
Contents story 1 – Look at the charts, R’n’B and Hip hop charts page. See who song have been getting popular.
Contents story 2 – Double page spread interview with Nephew’s Noise
Contents story 3 – Top artist’s to join together to make big selling single for Charity
Double page spread
Headline – New Hip hop and R’n’B has topped both charts with new singles
Pull quote – ‘It’s quite shock how so many people like my music and they took an instant attraction to it’
Text – We had an interview with Nephews Noise right before his concert in London at the Wembley arena. This is exactly one year since his album came out with a cross between hip hop and R’n’B which has topped both charts. At mainstream Magazine we were delighted to have an interview with him. Here’s his answers to our questions.
Q. Hello Nephew’s Noise, how busy has the last year been with the new album coming out?
A. It’s been extremely busy, it was a slow start because not many people had heard of me but once people started buying the album and hearing some of tracks on the radio and internet I just became more and more popular. It was amazing how fast the news got around.
Q. With so many people knowing who you are now, do you have any plans to start touring nationally and maybe internationally?
A. The tour that’s being planned is going through all the main cities around the Uk and there’s over 50 venues. Half of the tickets have already been sold for most of the venues but there’s still plenty more left and there’s plenty more time for my fans to start buying these tickets. The tours start in the summer of next year and last until the winter. There are no plans for international tours yet but there’s still the possibility of it happening in the future if I grow a wider global fan base.
Q. Are you amazed how many people like your music and how popular it has become all of sudden?
A. yes, It’s quite shocking how so many people like my music and they took an instant attraction to it. I was surprised when I started selling albums so fast but the best bit was how high up the charts I was getting. For someone who just broke into the music business it’s been an amazing time. Time has flown by, it was only a year and a half ago when I was doing a normal job every day of the week and was listening to some of my idols in the music industry and now I’ve got songs which are selling.
Q. Why do you think your songs have become an instant success with the general public?
A. I’m not sure really, When I wrote them they were just songs from things that have happened in my life or what I want to happen in the future. I think the way it’s sung and the music is a big factor why people like it. Its unique and different which I think makes it so popular. I didn’t want to follow other artists and create something the same that’s already in the market, I wanted to be unique and create my own style, this is the reason why it’s a cross between hip hop and R’n’B.
Q. Where did the name Nephew Noise come from?
A. Well when I was younger I had many nephews who were always making noise and being loud and all I wanted to do was listen to my music. So that’s when the name originates from. Quite simple really.
Q. What inspired you to chase your dream and become an artist?
A. It’s always been a dream of mine and I used to listen to R’n’B and hip hop when I was younger but there was not much music about like this about. My family supported me a lot when I went through the process of submitting my unique style of music to record producers but the perseverance paid off and I signed a record deal.
Subscribe to:
Posts (Atom)